The Famous Four Go To Cadbury Manor
ASET Conference, 5-7 September, 2006
The Famous Four** (Azam Ali, Karina Bolivar,
Nick Bowen from European Busines School London and Mariona
Centellas from Regent's Business Scholl London ) had
a spiffing time in the autumn when we went on a super adventure to
the Midlands. It was jolly good fun and we had lots of work and
play at a pretty place called Cadbury Manor. Most of the time we
had yummy food – but one meal was very yucky – and lashings of soft
drinks and booze. Although “Timmy the dog” couldn’t come with us,
we hope to be able to take him on our next ASET adventure – or on
our trip to the Global Internship Conference in South Korea in
April 2007.
**(with acknowledgements to Enid Blyton’s
stories for children about the Famous Five – two boys, two girls
and Timmy the dog)
In the splendid setting of Cadbury Manor on
the Edgbaston side of Birmingham, the famous four presenters of
Regent’s College discussed their critical views of international
placements within the ASET three-day conference (Integrating Work
and Learning) in early September. The conference was attended by
about 100 participants from universities and institutions around
Europe: Queen’s University (Belfast), Danube and Leo-Net,
University College Cork, the Universities of Bath, Kent, Liverpool,
Cardiff and Plymouth. The four of us from Regent’s College were not
the only contingent that came in force – there were also teams from
Huddersfield, Salford, Leeds and Middlesex. Although we were among
the more sober and serious-minded of the teams, we did not do
ourselves intellectual justice in the Tuesday evening quiz in the
Manor bar. It was jolly difficult and we tried jolly hard: we had
lots of right answers but not necessarily to the right
questions.
Over the three days, we did lots of hard work,
making our own presentations, attending other workshops (‘Learning
through engaging’, ‘Pyramids of outreach’, ‘Accrediting placement
providers’, and so on), and participating in a range of plenary
sessions. We also had the opportunity to go on guided tours of
Cadbury World (Mariona and Karina) or Edgbaston cricket ground
(Azam and Nick). At the latter, we were privileged to meet Alan
Oakman whose great claim to cricketing fame is the five catches he
held when Jim Laker took 19 Australian wickets at Old Trafford in
July 1956.
The central thrust of the paper that we
presented was that, whether placements are compulsory (as in the
BAIB degree at EBS-L) or optional (as in the 3-year undergraduate
degrees at RBS-L), business students are always keen to ensure that
placements appear on their CVs. We asserted that international
placements form a significant part in the undergraduate degree
programmes at European Business School London and Regents Business
School London, even though the rationales are fundamentally
different. For students studying on the BA in International
Business degree at EBSL, placements are a compulsory and an
integral part of the degree programme whereas, at RBSL, placements
are optional for students studying the various undergraduate
business and management degrees. However, initial exploratory
analysis undertaken indicates that the take-up of placements does
not differ in any significant way between the two cohorts of
students over the duration of the degrees. The paper analysed the
reasons for this possible convergence of experiences and evaluated
the lessons to be learnt.
In the paper, we organised international
placements into three principal categories:
|
Category
|
Type
|
Example RBS
|
Example EBS
|
|
1
|
Placements outside the UK undertaken by UK
students
|
· Gul
Ahmed Textiles Ltd., Pakistan
· Del Monte Foods,
Italy
|
·
SWRW Investment Counselling Service, Cincinnati, USA
·
Deloitte & Touche, Guadalajara, Mexico
|
|
2
|
Placements outside the UK undertaken by
international (non-UK) students
|
· (Bulgaria) Newtech
Marketing Network GmbH, Germany
· (Italy) PWC, Spain
|
·
(Colombia) Mongoose Technology, Houston, USA
·
(Russia)Railway Transport Communication Ltd, Lugano,
Switzerland.
|
|
3
|
Placements with an international focus inside
the UK undertaken by UK students
|
· W1 Virtual Office Ltd., UK
– Advise to more than 200 clients.
· Conference Europe, UK.
Office co-ordinator managing international staff
|
·
Merrill Lynch, London, UK: Client adviser for French customers.
·
Etap Address, London, UK: Created and launched a new bus route from
Sofia (Bulgaria) to London.
|
The paper attempted to adopt the following
methodology in the collection and analysis of data. For both
schools, data was obtained from the students who graduated in 2005
and were featured in the respective Graduate Profiles Portfolio.
100 undergraduates from EBSL and 60 from RBSL were sampled.
Due to the international focus of this paper,
the sample was divided into three main groups of students:
- United Kingdom (UK);
- European Union/European Economic Area
(EU/EEA) and
- non-European Union/European Economic Area
(non-EU/EEA)
Furthermore, the country where the placements
occurred was divided as follows:
- Home;
- United Kingdom (UK);
- European Union/European Economic Area
(EU/EEA) and
- non-European Union/European Economic Area
(non-EU/EEA)
For both Schools, placements are handled by
the Careers, Placements & Alumni Service (CPAS) at RBSL and the
Careers Guidance and Internship Services (CGIS) at EBSL. We,
therefore, outlined their roles and functions and the main
similarities and differences between the two.
The Rationale of Student Placements from an
EBSL and RBSL perspective
The European Business School tackles the issue of placement in
two ways, via a compulsory 36 weeks placement spread across the
whole of the undergraduate degree programme, or by formally
awarding credits towards a 16 week placement through the Placement
Learning Project (PLP). For our earlier work on the latter, see
‘Real Learners…Doing Real Work’ in the EBS London Newsletter for
Autumn 2004 and the more formal paper, Ali, A., Bowen N. and
Centellas-Melia, M. (2004) Real Learners Doing Real Work,
taken from “Partnerships for Placement” the ASET Annual
Conference, Fitzwilliam College, Cambridge 7th –
9th September 2004, pages 83-88.
In contrast, the Regent's Business School
London defines student placement as an activity which forms part of
a student’s learning and development; it is related to but not part
of their programme and it takes place during vacation periods on a
voluntary basis.
Conclusion
Regardless of the element of compulsion, there
is only a difference in the number of weeks of placement, when
compared with each other: RBSL students spent 24 weeks average on a
placement compared to the compulsory 36-week period for the
EBSL.
For category 1 (Placements outside the UK
undertaken by UK students), 58% of EBSL UK students had an
international placement whereas 98% RBSL UK students had a UK
placement.
For category 2 (Placements outside the UK
undertaken by international (non-UK) students), 25% of RBSL
students had international placements compared to 43% of EBSL
students.
For category 3 (Placements with an
international focus inside the UK undertaken by UK students) - due
to the lack of reliable data, we found it difficult to quantify
this accurately.
Even though the 36 weeks are compulsory, all
the students sampled have achieved the desired amount of weeks at
EBSL. In addition, a small proportion of students at EBSL have
carried out more than 36 weeks.
Even though it was not compulsory, all RBSL
students with no exception had undertaken placements for an average
of 24 weeks.
Epilogue
And what did the Famous
Four do afterwards?
Well, we travelled back to London in three
separate ways: Azam by train late at night on the second day, Nick
by car direct to his home in Hertfordshire after lunch on the third
day, and Karina and Mariona as an all-Spanish-speaking pair by
train in the late afternoon of the third day.
We staggered into work in undergraduate
induction week so there was no real rest once we were back at
Regent’s College.
We all promptly forgot to contact any of the
people we had met at the Conference and whom we had promised to get
in touch with because we had so much in common with them or had
such interesting things to tell each other.
Most interestingly, perhaps, one of us
(Karina) has now abandoned the team in order to follow her husband
to Iceland – what will we do without her?
For the rest of us, life goes on in the Park
and we begin to think of another ASET Conference – next year in
…
[Thanks must be given to the Learning,
Teaching and Research Committee at EBSL, and to RBSL, for their
support to us for participation in the Conference.]