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Programme Themes

 

This programme has five themes which are reflected in all the modules through their content, teaching methods and style of delivery.

Internationalism

Internationalism means that we take a global perspective in terms of programme content, we focus on helping you to develop your cross cultural capabilities and we aim to help you develop as a responsible global citizen.  Internationalism is built into this programme through the content of the modules; the international experience of the teaching staff, external practitioners and industry experts who contribute to the programme, and the international environment offered at the College.

Professionalism and employability

Professionalism and employability run through the heart of the programme and are considered in every module. You will be encouraged to use this opportunity to build your own network through attendance at industry events, membership of professional bodies and contact with fellow professionals.

Technology

Effective use of technology is one of the key strategic issues currently facing international travel and tourism organisations and industry feedback tells us that many companies lack managers with appropriate technological skills. Consequently this programme includes consideration of technology, its use and impact, in every module. However you won’t simply be learning about technology in the abstract – you will be using it.

The online learning elements of the programme will give you the opportunity to improve your own digital literacy and become a more proficient user of technologies such as social media, cloud computing services, communication and collaboration tools. Additionally you will learn about technologies particularly relevant to certain areas of travel and tourism, such as CRM systems on the Strategic Marketing Management module, reservation systems on the Managing Travel and Tourism Operations module, and so on.

Ethics and sustainability

International travel and tourism organisations are under pressure to address issues such as sustainability, impact, ethics and corporate social responsibility. Rather than covering these topics in a stand-alone module we have threaded them through every module on the programme to ensure you are fully versed in the ethical and environmental issues facing managers in all functional areas of the business.

Critical and reflective thinking 

As a manager within the international travel and tourism industry you have a responsibility to your customers, your staff and other stakeholders to think critically about all aspects of your business and to reflect on the effect your decisions can have on others. The ability to think critically and reflectively can not only help you to become a much more effective manager but also help you become a more effective learner. Consequently both these key skills are also threaded through every module.