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BA (Hons) Sports Management*
UCAS code N870
Why should I choose this pathway?
With the advent of the London 2012 Olympic
Games, the UK’s sports industry is expected to have one of the
highest growth rates of all major countries worldwide.
According to
PricewaterhouseCoopers, the UK sports industry grew by 23% between
2006 and 2007 alone; they believe that the UK will outperform the
US sports industry – a more mature market - by 2012. The Olympics
itself will contribute an estimated £2 billion.
Such dramatic growth means that there is increasing demand for
competent, well-equipped managers who combine core business skills
with specialised knowledge of this fast moving and competitive
industry.
Flexible Career Progression
This exciting pathway provides a sound basis for a career in
management within the sports industry. It allows you to gain a
thorough grounding in core business and management areas highly
valued by the leisure industry as a whole, allowing flexibility of
career progression.
It provides the opportunity to explore specialised areas in
corporate sports management through academic study and professional
practice.
You will take focused academic modules
including sports psychology; sport’s history and place in society;
managing club finances; income generation and sponsorship; and
global marketing of sports and entertainment. Your Work Placement
in semester 4 will allow you to gain valuable ‘hands-on’ experience
in a specific area of your choice. Finally, your Planning
Project/Dissertation in semesters 5 and 6 will also allow you to
further explore an area of personal interest in sports
management.
Key Skills
This degree pathway will allow you to develop
the following key skills:
- Ability to analyse and evaluate the business environment and
its impact on the leisure management industry
- Critical understanding of the development of knowledge in the
field of Leisure Management and the specialist area of Sports
Management
- Research and problem solving abilities related to methods of
acquisition, interpretation and analysis of information appropriate
to the context of Leisure Management
- Critical awareness of the moral, ethical, environmental and
legal issues which underpin best practice in Leisure
Management
- Entrepreneurial flair, creativity and innovation
- Appreciation of the value of customer service and its impact on
the leisure industry.
Future opportunities
This degree pathway is an excellent choice for
students who wish to work in the following industries or to
continue with postgraduate education:
- Management positions in the leisure industry – including
management of amateur and professional sports teams, sports clubs,
sports agencies and organisations
- Resort Operations
- Sports media organisations and specialist publications
- Venue and facility organisations
- Marketing and promotions within the sports and leisure
industries, including sports marketing agencies
- Representation of sports professionals
- Lifestyle companies
- Sponsorship
- Sports event management
* Subject to
validation
Sports Management
| Level 1 |
Level 2 |
Level 3 |
| Business Communication |
Principles of Lifestyle and Health |
Planning Project/Dissertation |
| Introduction to Sports, Entertainment and Tourism
Industries |
Customer Service Operations and Excellence |
Corporate Strategy |
| Introduction to Management |
Human Resource Management |
Managing Club Finances |
| Creative Thinking in Business |
Events Operations Management |
Choice of TWO Free choice Electives
(See below List)
|
| Project Planning - IT Skills |
Sports Psychology |
Planning Project/Dissertation |
| Events Operations Project Planning |
Sports History and place in Society |
Income Generation and Sponsorship |
| Economics of Leisure Industries |
Work Placement |
Global Marketing Sports and Entertainment |
|
Principles of Marketing
|
n/a |
n/a
|
| Financial and Management Accounting |
n/a
|
n/a
|
|
Choice of One Elective from:
- Law of Contract
- Law of Intellectual Property
- Entertainment Law
|
n/a |
n/a |
Level 3 Electives
- Contemporary Issues in Leisure and Tourism
- Global Marketing Tourism and Travel
- Luxury Brand Management and International Events
- Public Relations
- Enterprise Planning
- Modern Gastronomy
- Cross-Cultural Studies in Business
- International Events Operations Management
* Not all electives will be
available in each year. Some electives have pre-requisites which
may limit choice.
Page last updated 6/7/2010
"My MA has benefited me in a number of ways. The many different cultures represented by students on the programme, their ways of working and their lifestyles has given me a broader perspective on the world, which I have found useful in my consultancy job."
Olga Khanina
