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Regent's College

BA (Hons) Entertainment Management*

UCAS code N871

Why Should I choose this course?

According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2006–2010 report, the global entertainment and media industry has entered a solid growth phase and will increase at a 6.6% annual growth rate to reach more than £1 trillion in 2010.

Media and entertainment firms are increasingly looking to hire graduates with solid business acumen, balanced with the ability to effectively manage relationships with clients, artists and the customer within the specialist context of the entertainment industry.

Exciting Pathway

This exciting pathway provides a sound basis for a career in management within the entertainment industry. It allows you to gain a thorough grounding in core business and management areas highly valued by the leisure industry as a whole, allowing flexibility of career progression. It provides the opportunity to explore specialised areas in entertainment management through academic study and professional practice.

You will take focused academic modules including entertainment law; managing the artist; the history of film and its impact on society; public relations; and global marketing of sports and entertainment. Your Work Placement in semester 4 will allow you to gain valuable ‘hands-on’ experience in a specific area of your choice. Finally, your Planning Project/Dissertation in semesters 5 and 6 will also allow you to further explore an area of personal interest in entertainment management.

Key Skills

This degree pathway will allow you to develop the following key skills:

  • Ability to analyse and evaluate the business environment and its impact on the leisure management industry.
  • Critical understanding of the development of knowledge in the field of Leisure Management and the specialist area of Entertainment.
  • Research and problem solving abilities related to methods of acquisition, interpretation and analysis of information appropriate to the context of Leisure Management.
  • Critical awareness of the moral, ethical, environmental and legal issues which underpin best practice in Leisure Management.
  • Entrepreneurial flair, creativity and innovation.
  • Appreciation of the value of customer service and its impact on the leisure industry.

Future Opportunities

This degree pathway is an excellent choice for students who wish to work in the following industries or to continue with postgraduate education:

  • Management positions in media and entertainment firms
  • Marketing and promotion of entertainment activities in both the public and private sectors, including the role of Entertainment Promotions Specialist
  • Customer service operations in media and entertainment sectors
  • Public relations in media and entertainment sectors
  • Events operations, events management and events marketing in media and entertainment sectors
  • Small and medium enterprises (SMEs) in media and entertainment sectors
  • Client representation and management, including the roles of Promotions Manager and Talent Manager
  • Core administrative management roles such as strategic planning, sales, human resources, finance and accounting in media and entertainment firms, including the role of Entertainment Administrator

* Subject to validation

Entertainment Management
 Level  1 Level 2 Level 3
Business Communication Principles of Lifestyle and Health Planning Project/Dissertation
Introduction to Sports, Entertainment and Tourism Industries Customer Service Operations and Excellence Corporate Strategy
Introduction to Management Human Resource Management Managing Club Finances
Creative Thinking in Business Events Operations Management

Choice of TWO Free choice Electives

(See below List)
Project Planning - IT Skills Managing the Artist Planning Project/Dissertation
Events Operations Project Planning History of Film and its Impact on Society Income Generation and Sponsorship
Economics of Leisure Industries Work Placement Global Marketing Sports and Entertainment

Principles of Marketing

 n/a

n/a
Financial and Management Accounting

n/a

n/a

Choice of One Elective from:

  • Law of Contract
  • Law of Intellectual Property
  • Entertainment Law
 n/a n/a

Level 3 Electives

  • Contemporary Issues in Leisure and Tourism
  • Global Marketing Tourism and Travel
  • Luxury Brand Management and International Events
  • Public Relations
  • Enterprise Planning
  • Modern Gastronomy
  • Cross-Cultural Studies in Business
  • International Events Operations Management

*  Not all electives will be available in each year. Some electives have pre-requisites which may limit choice.

Page last updated 1/12/2010

"It has been a really exciting year at RBS London and I’ve learned so much during my time here, as well as meeting  some great people along the way.  When I arrived I was rather nervous of all the challenges that a year abroad would bring, but was relieved to find so many people in the  same boat as me - in a new city with strange surroundings."

Evanna Barrington

Student quote