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Regent's College

Project Management in Creative Industries

DSM5660  

TitleProject Management in Creative Industries
CodeDSM5660
SchoolRBS
Module Level5
Module CodeDSM5660
Available SummerN
Semester1
Credits12
ECTS Credits6
Course Length (wks)12
Course LeaderDr. Noemi Sadowska
LecturersTBA
Course Aims
The module aims to:
Provide an understanding of different responsibilities that need to be addressed when managing a design project, the importance of leadership and project champions.

Illuminate key issues like concept development and how to write a good project brief.

Highlight the benefits of project management when introducing change within creative industries.

 
Course Content 

Problem solving and analysis

Data collection and analysis

Teamwork

Written and oral communication
Learning OutcomesOn completion of this module, students should be able to:

LO1  Propose solutions to project management situations within a broad context of creative industries.

LO2  Analyse and discuss various processes and specifics of managing a design project within business organisation.

LO3  Negotiate processes and strategies that allow for successful management of creative teams within a global context.

LO4  Demonstrate an ability to utilise various tools to generate successful project concepts and develop design briefs.

LO5  Judge personal ability to become design project leader or champion.

 
PresentationTeaching will be through lectures, guest speaker seminars, in-class tasks and personal tutorials. Particular emphasis will be placed on workshop allowing students to practice in presented scenarios their abilities to manage people and projects within creative contexts.

 
Reading RecommendedARMSTRONG, R. (2006): Why is my Company Having Difficulty Finding Senior Brand Talent? Design Management Institute. DMI eBulletin. 06.2006

BARNGROVER, M. (2005): The Making of Design Champions. Design Management Institute. Design Management Review Vol. 16 No. 2. (pp 30-35)

BERKUN, S. (2006): The Ideal Designer & Project Manager. Berkun Blog. 28.09.2006. Retrieved 18.10.2006 from http://www.scottberkun.com/blog/?p=431

BERKUN, S. (2006): Advice for New Managers: Part 1 and 2. Berkun Essays. 25.01.2006 and 01.06.2006. Retrieved 18.10.2006 from http://www.scottberkun.com/essays/

BOYLE, G. (2003): Design Project Management. Ashgate

COY, P. (2000): The Creative Economy. Business Week Online. 28.08.2000. Retrieved 18.10.2006 from http://www.businessweek.com/2000/00_35/b3696002.htm

NOKES, S., MAJOR, I., GREENWOOD, A., ALLEN, D. and GOODMAN, M. (2003): The Definitive Guide to Project Management: The Fast-track to Getting the Job Done on Time and on Budget. Pitman. London

PHILLIPS, P. L (2006): About: Briefing. Design Council. London

 
Reading Required

BERKUN, S. (2005): The Art of Project Management. O'Reilly Media, Incorporate

PHILLIPS, P. L. (2004): Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage. Allworth Press
Pre-Requisites

DS5200 Managing Design for Business
Asseseement MethodsCase Study - Week 7 - 30%   Project A - Week 12 - 45%   Process Diary - Week 12 - 25%  
Weekly ScheduleConcepts of project management
Identifying the scope of project management within creative industries. Learning how to determine the project requirements. Exploring structural approaches to project management. Defining, estimating, scheduling, determining and estimating project status
 
Creating a design brief
Essential elements of a design brief, its development phases, its approval, its implementation. How does the design brief changes within the changing context of creative industries? Developing a tool-kit through practice.
Managing a design project
Defining the scope through internal design vs external design. Dealing with the budget issue. Developing an organisational framework of design projects. Indentifying tools for evaluating a design project. Developing tools in generating creative concepts.

Creative teams and project management
Developing tools that help in planning, organising and motivating a team. Learning facilitation skills within creative contexts. Developing abilities to influence, champion and lead within a creative team
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