| Title | Business Planning |
| Code | STG5500 |
| School | RBS |
| Module Level | 5 |
| Module Code | STG5500 |
| Available Summer | N |
| Semester | 1 |
| Credits | 12 |
| ECTS Credits | 6 |
| Contact Hours | 48 |
| Course Length (wks) | 12 |
| Course Leader | Dominic Laffy |
| Lecturers | Dominic Laffy |
| Course Aims | The module aims to:
Allow students to develop a business plan
Construct a portfolio of evidence for the business plan
Build on the research skills introduced at Level 100 that will be fleshed out on the Dissertation (DIS6300/DIS6900 |
| Course Content | Analysing
Planning
Presenting
Researching
Report writing
|
| Learning Outcomes | On completion of this module, students should be able to:
LO1 Critically identify a potential gap in the market
LO2 Propose an initial idea worthy of developing into a fully-fledged business plan
LO3 Develop a business plan to marshal the resources and deliver the proposition
LO4 Develop a research process with documentary evidence to support the business plan
|
| Presentation | The essential theoretical content will be given in lecture sessions. In seminar sessions students will break into smaller groups and critically review each others plans and ideas, learning from each other about how to craft a business proposition
There are constraints imposed on the business proposition that force students to construct a small-business focussed proposition. This avoids students creating a mega proposition from scratch and encourages a practical approach.
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| Reading Recommended | BARROW C. et al (2001), The Business Plan Workbook.
BRANSON R. (2005), The Best-Laid Business Plans: How to Write Them, How to Pitch Them, Virgin Books.
MCDONALD M. (2002), Marketing Plans: How to Prepare Them, How to Use Them, Butterworth-Heinemann Ltd.
WILSON A. (2006), Marketing Research: An Integrated Approach, FT Prentice Hall. |
| Reading Required | STUTELEY R. (2001), The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs , FT Prentice-Hall.
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| Pre-Requisites | BUS4100 Introduction to Global Business, SKL4400 Research Skills, or equivalent |
| Asseseement Methods | Presentation - Week 4 - 20% Portfolio of evidence - Week 9 - 30% Business Plan- week 11 - 50% |
| Weekly Schedule | Developing the product concept and setting up the basic model
Defining the product in the market context
Researching the market
Development of the sales forecast and scale of start-up
Evaluating sources
Assembling a portfolio of evidence
How the market opportunity will be exploited through the marketing plan
Resource requirements and the operational plan
The financial plan and financial requirements
Bringing it all together |