BA (Hons) Global Business and Sustainability Management
Module Descriptions for Year 1, Semester 2
SKL4400 Research Skills
SKL4300 Quantitative Business
Analysis
BUS4100 Introduction to Global Business
MKT4700 Principles of
Marketing
ACC4800 Financial Accounting I
DSM4600 Introduction to Creative
Thinking in Business
SKL4400 Research Skills ( 6
Credits)
This module aims to address the
evaluative processes and practical difficulties faced by students
when required to produce written assignments based on primary and
secondary research. This skills module helps students with the
practical difficulties in producing such assignments. It tackles
issues such as how to formulate a research title? Where does
one access quality information? Upon successful completion of the
module, students would be able to ascertain what is the best way to
collect and interpret obtained data, and how to represent their
findings in a way that is honest and transparent.
Back to top
SKL4300 Quantitative Business
Analysis (6 Credits)
Gives students a quantitative background that
will enable them to understand and to formulate problems relevant
to the numerical side of management and business. Considerable
emphasis is placed upon working through practical examples. Upon
successful completion, students will be able to understand and to
analyse statistical data. They will also know how to present
numerical results in the most appropriate formats.
Back to
top
BUS4100 Introduction to Global
Business (12 credits)
Provides a foundation in the basic principles
of global business. Case studies and in depth reviews of topical
issues are used to facilitate learning, where the module content
will focus upon the rapid changes that are taking place in the
early 21st century. Upon the successful completion of this module,
students will be able to identify the key factors contributing to
the changing business environment.
Back to
top
MKT4700 Principles of
Marketing (12 Credits)
Introduces students to the key concepts and
principles of marketing. The module has both a solid theoretical
and practical grounding, the latest theories and the most recent
practices of marketing will be examined. Upon successful
completion, students will be able to demonstrate an understanding
of the ways in which a firm’s marketing activities can be
implemented, monitored and controlled. They will also know how to
analyse the role of the marketing mix in marketing policy, to
relate the marketing organisation structure to other functional
areas of the firm and to evaluate the role of marketing in
corporate policy
Back to
top
ACC4800 Financial Accounting
I (12 Credits)
Covers the recording of financial accounting
information and the preparation and basic analysis of the three
main Financial Accounting statements: the Income Statement, the
Balance Sheet and the Cash Flow Statement. Upon successful
completion, students will be able to interpret financial
statements, using ratio analysis and to record basic financial
accounting transactions. They will also know how to prepare profit
and loss accounts and balance sheets for sole traders and limited
companies.
Back to
top
DSM4600 Introduction to Creative
Thinking in Business (12 Credits)
Provides an overview of creative thinking
which demonstrates its crucial importance in generating business
growth. Students will learn to understand the value of creativity
and creative thinking as a component of innovation and its links to
design practice, recognising the implications for business success.
They will also acquire hands-on experience of implementing creative
ideas into organisations through the application of selected
professional design tools to generate suitable business outcomes
and promote innovation. Upon successful completion students will
understand the importance of creativity to innovation and its
implementation within business organisations worldwide as well as
in a personal context.
Back to top
Page last updated 3/17/2010