BA (Hons) Global Business and Sustainability Management

Module Descriptions for Year 2, Semester 1

MGT5100 Issues in Contemporary Management
MKT5300 Marketing Communications
STM5100 Sustainability in Business
ACC5200 Management Accounting
DSM5200 Managing Design for Business

MGT5100 Issues in Contemporary Management (12 Credits)

This module examines the close interrelationship between competitive advantage on the one hand, and on creativity in the workplace on the other, and the management of that integration. Creativity at managerial, staff and external levels has become important because it provides added value for companies which have wrung out all cost savings from the production line, and are finding that the cost savings from rationalised supply chains are reducing. The management of the development of these new areas of income is a high priority for companies, and this module investigates the styles of management which need to be present if creativity in the workplace is to be encouraged.

MKT5300 Marketing Communications (12 Credits)

Provides the theoretical and practical foundations of marketing communications in the overall marketing function. The nature, function, structure and operations of the marketing communications industry, including advertising, direct marketing, sales promotion, and other aspects of communications, both above and below-the-line will be examined. Upon successful completion, students will be able to demonstrate an understanding of the marketing communications industry and be able to manage aspects of marketing communications campaign in order to achieve set objectives.

STM5100 Sustainability in Business (12 Credits)

This module aims to offer students an understanding of the relationship between concepts of sustainability and the business context. At its core lies the understanding that sustainability is an ongoing relationship between economics, ethics and environment (people, planet, profit), where the implication of this relationship in the business context becomes the focus of the student learning experience. It combines both theoretical and practice based approaches to sustainability and business in order to develop students’ ability to argue for the value of sustainable thinking in future business organisations.

ACC5200 Management Accounting (12 Credits)

Covers the preparation and interpretation of accounting information that is required for day to day management decision making and controlling costs. Upon successful completion, students will know how to prepare and to use budgets and to compare actual costs against budgeted costs. They will also be able to evaluate the importance of cost, price and quantity for organisations and to understand the basis of pricing and pricing decisions.

DSM5200 Managing Design for Business (12 Credits)

Delves into the specifics of the relationship between design and business, fostering abilities to recognise the added value that design can bring to business. Students will explore how design processes are integrated into marketing, innovation and the strategic aspects of running a business as well as examining the attitudes towards design in different national/cultural contexts. Upon completion students will demonstrate an understanding of the ways that design can be used effectively as an operational resource within a business context, whilst producing design proposals that address a range of business needs. They will also develop their own justifications as to why design is vital to business.

Page last updated 3/17/2010