BA (Hons) Global Marketing Management

UCAS code N551, with Foundation Course N550

Why should I choose this pathway?

The Global Marketing Management pathway focuses on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy. We examine marketing from a global perspective - combining theory with practice while keeping a strong customer orientation.

At the same time, the pathway not only teaches contemporary issues but also develops the knowledge and skills base to have foresight into the further development of the subject. It focuses on addressing issues not only as they happen, but also provides transferable skills for you to plan for the marketing future within a global business world.

Key Skills

This degree pathway will allow you to develop the following key skills:

Implementation of research analysis from a marketing perspective
Conception through to implementation of marketing strategy
Ability to propose and manage marketing communications
Market monitoring and management of marketing policy, structure and implementation within a business dynamic
Identification of marketing objectives within a global market and their impact on business operations
Implementation of a creative response to specific market information
Management of retailing and the distribution function in a commercial organisation
Critically evaluate factors affecting global marketing decisions

Future Opportunities

This degree pathway is an excellent choice for students who wish to work in the following industries or to continue with postgraduate education:

Marketing within businesses ranging from Small and Medium Enterprises (SMEs) to global corporations, government or Non Governmental Organisations (NGOs)
Media
Research and development
Finance
Retail
Health care
Education

An example of the BA (Hons) Global Marketing Management course structure:

BA (Hons) Global Marketing Management
Level 1	Level 2	Level 3
Business Communication	Human Resource Management	Dissertation: Proposal & Lit Review
ICT Skills	Issues in Contemporary Management	Corporate Strategy
Economics for Business	Marketing Communications	Dissertation: Design & Submission
Introduction to Global Business	Management Accounting	Strategic Marketing Management
Principles of Business Law	Managing Design for Business
Foundations of Global Political Economy	Business Planning
Research Skills	Customer Relationship Management
Quantitative Business Analysis	Choice of TWO Pathway Electives (see below - Level 2)	Choice of TWO Pathway Electives (see below - Level 3)
Introduction to Management	Choice of ONE Free Choice Elective (see below - Level 2)	Choice of TWO Free Choice Electives (see below - Level 3)
Principles of Marketing
Financial Accounting
Introduction to Creative Thinking in Business

* Not all electives will be available in each year. Some electives have pre-requisites which may limit choice.

Page last updated 1/12/2010