Related links
BA (Hons) Global Marketing Management
UCAS code N551
Why should I choose this pathway?
The Global Marketing Management pathway focuses on every aspect
of marketing, from the research phase to the product, from
identifying customers to creating a promotional campaign, from
sales forecasts to marketing strategy.
We examine marketing from a global perspective - combining
theory with practice while keeping a strong customer orientation.
At the same time, the pathway not only teaches contemporary issues
but also develops the knowledge and skills base to have foresight
into the further development of the subject.
It focuses on addressing issues not only as they happen, but
also provides transferable skills for you to plan for the marketing
future within a global business world.
Key Skills
This degree pathway will allow you to develop
the following key skills:
- Implementation of research analysis from a marketing
perspective
- Conception through to implementation of marketing strategy
- Ability to propose and manage marketing communications
- Market monitoring and management of marketing policy, structure
and implementation within a business dynamic
- Identification of marketing objectives within a global market
and their impact on business operations
- Implementation of a creative response to specific market
information
- Management of retailing and the distribution function in a
commercial organisation
- Critically evaluate factors affecting global marketing
decisions
Future Opportunities
This degree pathway is an excellent choice for
students who wish to work in the following industries or to
continue with postgraduate education:
Page last updated 4/14/2011
"The lecturers on the MA programme are brilliant. I appreciate the small study groups here at RBS London in a beautiful campus location."
Debby Afeah
