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Electives for Global Marketing Management

Level 1 Electives

There are no electives at Level 1, all students take the same core classes essential to the Global Marketing Management  degree.

Level 2 Electives

Students may choose TWO Pathway Electives from:

• Marketing Research & Forecasting
• Public Relations
• Copywriting for Marketers
• Corporate Brand Management

Level 3 Electives

Students may choose ONE Pathway Elective from:

• Retail & Channel Management 
• Global Marketing Management
• Global Media Management
• Strategic Sales Management
• Service Systems & Marketing

Students may choose ONE Free Choice Elective from:

• Knowledge Management and Sustainability
• Sustainability in the Global Trade Supply Chain
• Managing Design and Sustainability Innovation
• Global Financial Ethics
• Managing the Design Process
• Managing New Products & Services through Design
• Managing Change: Design Management Perspective
• Managing Strategic Design
• Strategy, Innovation & Sustainable Global Enterprise
• Design Management in Practice
• E-Business Strategies
• Management Issues for the Family Run Business
• Global Resource Management
• Global Human Resource Management
• Organisational Behaviour in a Global Context
• Entrepreneurship in the Global Environment
• Strategic Marketing Management
• Retail & Channel Management
• Global Marketing Management
• Global Media Management
• Strategic Sales Management
• Service Systems and Marketing
• Multinational Financial Management
• Global Accounting Standards and their Development
• Issues in Corporate Finance
• Financial Portfolio Management
• Managing Real Estate Investment
• Corporate Law for Managers
• Information Systems for Competitive Advantage
• Strategic Thinking