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BA (Hons) Tourism Management*

UCAS code N832

Why should I choose this pathway?

This exciting pathway provides a sound basis for a career in management within the tourism industry. It allows you to gain a thorough grounding in core business and management areas highly valued by the leisure industry as a whole, allowing flexibility of career progression. It provides the opportunity to explore specialised areas in tourism management through academic study and professional practice.

According to the World Travel & Tourism Council (WTTC) 2009 Economic Impact Research survey, the travel and tourism economy is forecast to grow by 4% per annum in real terms over the next ten years. By 2019, it states, travel and tourism will account for 275 million jobs, representing 8.4% of total employment across the world.

The Olympic Games - London 2012

London is now under the spotlight as it prepares to host the 2012 Olympic Games; it is anticipated that this event will provide a huge boost to the tourist economy of London and the UK as a whole. This major event provides a highly topical backdrop to the study of tourism management in London, and offers you an exciting opportunity to undertake detailed research into the Games as a dissertation topic or indeed potentially as a focus for your Work Placement.

You will take focused academic modules including culture and tourism; destination management; contemporary issues in leisure and tourism; and global marketing of tourism and travel. Your Work Placement in semester 4 will allow you to gain valuable ‘hands-on’ experience in a specific area of your choice. Finally, your Planning Project/Dissertation in semesters 5 and 6 will also allow you to further explore an area of personal interest in tourism management.

Key Skills

This degree pathway will allow you to develop the following key skills:

• Ability to analyse and evaluate the business environment and its impact on the leisure management industry
• Critical understanding of the development of knowledge in the field of Leisure Management and the specialist area of Tourism Management
• Research and problem solving abilities related to methods of acquisition, interpretation and analysis of information appropriate to the context of Leisure Management
• Critical awareness of the moral, ethical, environmental and legal issues which underpin best practice in Leisure Management
• Entrepreneurial flair, creativity and innovation
• Appreciation of the value of customer service and its impact on the leisure industry

Future Opportunities

This degree pathway is an excellent choice for students who wish to work in the following industries or to continue with postgraduate education:

• Management positions within the areas of tourism, hospitality and leisure, both public and private sector
• Customer service operations within the tourism, hospitality and leisure sectors
• Marketing of tourism activities in both the public and private sector
• Ministries of Tourism and Development, to include Tourist Boards
• Events tourism
• Eco-tourism
• Travel industry, including tour operators
• Small and medium enterprises (SMEs) within tourism, hospitality and leisure sectors

* Subject to validation

Tourism Management

Level  1	Level 2	Level 3
Business Communication	Principles of Lifestyle and Health	Planning Project/Dissertation
Introduction to Sports, Entertainment and Tourism Industries	Customer Service Operations and Excellence	Corporate Strategy
Introduction to Management	Human Resource Management	Contemporary Issues in Leisure and Tourism
Creative Thinking in Business	Events Operations Management	Choice of TWO Free choice Electives (See below List)
Project Planning - IT Skills	Culture and Tourism	Planning Project/Dissertation
Events Operations Project Planning	Destination Management	Income Generation and Sponsorship
Economics of Leisure Industries	Work Placement	Global Marketing Tourism and Travel
Principles of Marketing	n/a	n/a
Financial and Management Accounting	n/a	n/a
Choice of One Elective from: Law of Contract Law of Intellectual Property Entertainment Law	n/a	n/a

Level 3 Electives

• Contemporary Issues in Leisure and Tourism
• Global Marketing Tourism and Travel
• Luxury Brand Management and International Events
• Public Relations
• Enterprise Planning
• Modern Gastronomy
• Cross-Cultural Studies in Business
• International Events Operations Management

*  Not all electives will be available in each year. Some electives have pre-requisites which may limit choice.